William Hill Review

William Hill

William Hill is a British bookmaker with its headquarters in London; however, in recent years, the company has started to extend its operations all over the world. The company was established in 1934, and ever since then, it has been at the forefront of the ever-growing sports betting industry. William Hill is one of the largest private employers in the United Kingdom, Ireland, and Gibraltar, with a total of around 14,000 employees.



  • Considered to be among the top bet builders in the industry
  • Excellent for both racing and football
  • Broader access to markets and improved odds


  • Few payment methods
  • Restrictions imposed by the country

WILLIAM HILL’S Advantages and Disadvantages

If you were to ask any sports fan in the United Kingdom to identify the first betting site that comes to mind, many of them would reply William Hill. It has a prominent presence both on the high street and online, and as a result, it is considered to be one of the most reliable bookies.


  • Exceptional deal for customer-new clients
  • There is a plethora of odds and promotions available at the sportsbook.
  • The bet builder at William Hill includes player stats in addition to a great deal of other information.


  • Bettors in some countries are unable to register their accounts.
  • We have eliminated a few of the available payment options.


  • If you are searching for a trustworthy bookie to begin started with betting, you can’t go wrong with William Hill. They have a great reputation in the industry. They have endured for such a long time because they are doing something right, and that something continues to bring them success.
  • Fans of classic sports played in the UK, like as football, horse racing, cricket, and tennis, have a wide variety of betting alternatives available to them. When it comes to golf, William Hill is consistently one of the most reputable bookmakers thanks to their generous additional places and bet increases promotions.
  • William Hill is not at all stingy in terms of the odds that they provide. They provide a very competitive payout rate, and when you combine that with the large number of different promotions they offer, you get a lot of value for your money overall.


When you visit the William Hill site for the first time, the breadth and depth of the company’s betting options on sporting sports will immediately strike you. There are six tabs under the top banner, and they are often packed with increased odds and other betting promotions that William Hill has available.

There is a sidebar to the left that lists all of the sports that can be bet on at William Hill. These include not only the most popular sports in the UK but also certain specialized sports as well as politics, television specials, and WWE.

Further down the page, you will find a schedule of planned events as well as an expansion on the odds enhancements now available. The user experience is made more positive due to the fact that the desktop site and mobile app both have straightforward menu structures and are simple to browse.

You may earn excellent bet boosts on premier football matches when you play with William Hill.

There are hundreds of different bets that can be placed on the major football games, and they include Asian lines as well as wagers in the manner of a request-a-bet that are referred to as #YourOdds.

The Build#YourOdds tool, which is the bet builder for William Hill, is one of the finest of its type. It takes into account a player’s shots on target in addition to assists.

You can receive #YourOdds on other sports as well, and even if there is no bet building tool for those other sports, you can still get #YourOdds by asking the traders to price up your decision through social media.

Bets on sporting sports are only one facet of William Hill’s betting, of course. You may also try your luck at the William Hill Casino, as well as play poker, bingo, and other games.

You may reach the customer support team at any time by live chat, the phone, or email. They are accessible around the clock.


Bet £10 receive £30 in Free Bets

New buyers only who use the promotional code H30, Minimum investment of £10/€10, minimum odds of 1/2, free bets paid as 2 x £15/€15, free bets credited following settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is made, and limitations apply regarding payment method, player, and country.

New clients at William Hill are eligible to claim a £30 bonus that will be credited as two separate free bets at £15 each.

This William Hill welcome offer may be activated with as little as a £10 qualifying bet placed in order to take advantage of it.

Claim the William Hill Welcome Offer by following these steps:

  1. To claim your prize, go to the William Hill website and register with the promo code H30.
  2. Place a qualifying bet of at least ten pounds with odds of half-and-a-half (1.5) or higher.
  3. You’ll get two free bets at £15 each.


  • In order to receive the bonus, you will need to use the promotional code “H30” at checkout.
  • You are required to place a minimum bet of ten pounds (£10) on your very first wager.
  • The odds of the qualifying bet must be at least 1.5, with a minimum of 1/2.
  • Only people who are legally able to live in the United Kingdom or Ireland can take advantage of this promotion.
  • Free bets are awarded in the form of two separate $15 wagers.
  • New accounts that make their initial deposits via PayPal, Neosurf, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpay, or the William Hill PLUS Card are ineligible for this promotion.
  • Free bets must be placed within 30 days.

For complete William Hill free bets T&Cs, see William Hill.


Before we get into the nitty gritty information regarding the sports betting markets itself, lets have short go over one of the other aspects that makes William Hill such a popular online sportsbook for UK punters – free bet offers!

It’s not just new clients that may bag themselves free bets with the welcome offer at William Hill. There are lots of other methods to acquire free bets at this bookie because the promotions it provides current clients are among the finest available.

William Hill Free Bets for Existing Customers

  • Free or 4 – Free-to-play football scores prediction game
  • Bonus Drop – Free game with £1000 cash top prize
  • Scratch of the Day – Free-to-play game with free bets to be won
  • Acca Club – £5 free bet if you wager £20+ on accas each week
  • Acca Freedom – money back as a free bet if 5+ leg acca loses by one leg
  • In-play – 10 percent of in-play tennis or cricket losses back as free bets

William Hill Scratch of the Day: How it Works (Win Free Bets!)

Scratch of the Day is an incredibly easy way to bag yourself free bets and other prizes every day at William Hill. Read more


William Hill began taking bets in 1934, so it is no surprise that more than eight decades later, the company is considered by many the crème de la crème of online sports betting.

The site simply has everything that a punter in the UK could want: odds on lots of sports, a heavy focus on football and racing, many betting offers, a great app, and terrific live betting and streaming functionality.

The William Hill betting site is filled with enhanced odds and other offers.

You can place bets on more than 30 sports, and while the selection for niche events is more than adequate, it is really within the main UK sports where William Hill truly shines.

William Hill Football Betting

In the William Hill online football betting section, there are markets for not just the top leagues but for more obscure competitions across the globe. This is pretty standard for online betting sites now, but what sets William Hill apart is the range of markets on offer.

The Build #YourOdds tool can be used to create your own bet, in what is commonly known as a Bet Builder. Even with some of the lower leagues, you can add selections such as total booking points, the team with most corners, and a penalty awarded.

There are enhanced odds within the biggest football matches, plus other promotions that can be taken advantage of including accumulator Bet Boosts.

“Regardless of what sport I am looking to place a bet on, William Hill is one of the first betting sites I check because I know that there is likely to be enhanced odds all over the place. I also make sure I have my push notifications turned on because the ‘Flash Odds’ that pop up from time to time are excellent. I watch a lot of horse racing through Betting TV on the site, and I dip into the golf section every now and then because extra places are offered on most events.”

Horse racing has been William Hill’s bread and butter for decades and their offering is one of the best out there. A full catalogue of UK & Irish racing is on offer as well as international meetings from the US, Australia, New Zealand, France, and more.

Racing Post analysis is integrated into the site for the UK meetings, and you can watch some races for free on Betting TV. On top of the standard win and each-way wagers, you can place match bets or look at the place, insurance, and betting without markets.

Bet Boosts are available every day on horse and greyhound racing.

You can also boost odds on some golf tournaments and other big events, plus there are in-play promotions on tennis and cricket.

William Hill is involved with darts and boxing on the sponsorship front so their offerings for those are excellent, while the cricket, snooker, and American sports sections are superb too.


Punters at William Hill can also wager on events outside of the sporting sphere, including awards ceremonies, tv shows, Royal family news and politics.

Some of the biggest entertainment betting events of the year include hit series like Love Island and galas such as BBC Sports Personality of the Year.

These events generally have both outright winners as well as proposition-style bets, so there’s plenty of variety.

William Hill Live Betting

Whether you prefer to use the William Hill mobile app or desktop site, you can place in-play bets quickly and easily.

Navigation is straightforward on any device, and the selection of markets is excellent. When you click ‘In-play’ you can then sort by sport and select the event you want. This will then reveal all of the available markets for that particular game.

Football and tennis are the two most prominent sports for William Hill live betting, while golf, cricket, and snooker are also there.

There are lots of options within live betting for ice hockey, baseball, and basketball, particularly during the night and early hours of the morning when the major American leagues are in-play.

William Hill have a great user interface for live betting on cricket.

William Hill Live Streaming

Live streaming is certainly among William Hill’s main strengths, as the company has its own online TV channel which can be accessed for free through the website.

Betting TV shows horse and greyhound racing all day long, with no need to place a bet in order to watch.

Best of all, you can watch the action in full screen, which is not the case with various other online bookmakers with live streaming.

William Hill also show other sports through their live streaming service, such as football and tennis.

William Hill Cash Out

The William Hill cash out function, known as ‘Cash In My Bet’, allows punters to close their wagers early and secure a profit or cut losses.

This feature is available on pre-match or in-play singles or multiples within football, horse racing, tennis, baseball, basketball, boxing, cricket, darts, golf, and snooker.

William Hill Plus

With the William Hill Plus Card and linked Plus web app, punters can connect their online and offline betting at William Hill. With a Plus card, you can instantly withdraw funds from your online account in shops, cash in shop bets on mobile and more. To see everything the Plus Card offers and find out how to set one up, check out our dedicated William Hill Plus Card article:

William Hill Plus card: How it works (get exclusive free bet offers) (get exclusive free bet offers)

Link your in-shop and online betting activity with the William Hill Plus Card and track your bets with the Plus app.


The William Hill Casino contains hundreds of games, many of which are provided by Playtech.

It is split into different sections, titled ‘Vegas’, ‘Casino’, and ‘Games’, but essentially they are all the same and feature a range of online slots, plus classics such as blackjack and roulette.

There are big jackpots on offer, and there are titles suitable for both low rollers and high stakes players.

Featured William Hill Casino games include slots, jackpots, roulette and blackjack.

William Hill Live Casino

If you want to play along with real-life dealers, then the William Hill Live Casino is a great option. There are numerous variations of live blackjack and live roulette to choose from, as well as baccarat, sic bo, poker, and popular game shows like Deal or No Deal and Monopoly.

There are also exclusive William Hill tables for roulette and blackjack.

William Hill Bingo

There are bingo games with buy-ins as little as 1p, and numerous themes and variations of the game to choose from.

William Hill Bingo rooms include 75 ball, 80 ball, and 90 ball games as well as other specials. A full schedule can be viewed on the William Hill Bingo site, where you can also play online slots.


100 percent Buy in Bonus

+ 50 Free Spins

18+. Play Safe. Opt in required. New customers to Casino page only. 1x per customer. Min. Buy in £10. Bonus value 100 percent of Buy in. Max. Bonus £300. 40x Wagering, Max Redeemable £4,000. 50 Free Spins with x35 wagering will be awarded after the Buy in Bonus is completed, Max Redeemable £1000. Bonus expires after 7 days. Stake contributions, player, country, payment method, currency, game restrictions and terms apply.

New customers are able to claim the William Hill Casino bonus with their first buy-in.

How to claim the William Hill Casino Bonus:

  1. Click ‘Claim’ and make a William Hill Casino account.
  2. Buy in with at least £10 and click ‘Buy In’.
  3. Receive your 100 percent bonus.


  • For new customers only.
  • You need to opt in to take part.
  • Deposits made via an E Wallet will not be eligible for the bonus.
  • Available once per customer.
  • The promotion runs from 08:00:01 (UK time) on Wednesday 9th September 2020 until otherwise cancelled by us in accordance with these Promotion Terms (the promotion period) (the promotion period).
  • Opt in to receive 50 free spins to play on selected slots.

For full William Hill Casino bonus T&Cs, visit William Hill Casino.


How can I get William Hill free bets?

  • Sign up with William Hill bonus code H30
  • Bet £10 at odds of 1/2+
  • Get 2 x £15 William Hill free bets

New buyers only who use the promotional code H30, Minimum investment of £10/€10, minimum odds of 1/2, free bets paid as 2 x £15/€15, free bets credited following settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is made, and limitations apply regarding payment method, player, and country.

What is shown on William Hill Betting TV?

William Hill Betting TV is a live streaming service showing racing from 24 UK courses. It can be accessed easily on desktop or mobile for all logged-in users.

Is there a William Hill app?

Yes – there is a William Hill app for sports betting, and also for William Hill Casino, William Hill Games, William Hill Vegas, William Hill Live Casino, William Hill Bingo, and William Hill Poker.

What is the William Hill verification process?

William Hill needs to verify all users to ensure that they are old enough to gamble.

You may be asked to send William Hill copies of the following:

  • Driving Licence
  • Passport
  • National ID card
  • Bank statement
  • Your Monthly Bills

Existing clients of William Hill, are you eligible for any promotions?

A great number of them! Bet boosts, increased odds on many of markets, cashback on in-play bets for select sports, and so much more are all available to customers of William Hill, who can also take advantage of the Best Odds Guaranteed promotion for horse racing.

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